Placemaking · Smart city
A 17-square-mile living lab
Brand experience and technology strategy for a smart, responsive district — including the largest autonomous public transit network in the U.S.
Experience design practice
imagiro is an experience design practice built on storydoing — we don't just tell the story, we design the place, the moment and the technology so it actually happens.
Experience built for
Set in type for now — drop approved monochrome logo files in to replace
01 — Services
Placemaking, brand experience, smart-district strategy and the technology underneath it. One senior team from first idea to opening day — no layers, no handoff gap.
What we do →02 — Lab
Everything in the lab started as something we needed on a show and couldn't buy. Two are out in the world: the-event.app and minidesk.
Into the lab →Details named on request
Placemaking · Smart city
Brand experience and technology strategy for a smart, responsive district — including the largest autonomous public transit network in the U.S.
Immersive · Virtual world
A global toy brand's move from products to digital play: an immersive world that reached more than 18 million users.
Loyalty · Data
Engagement platform and purchase-behavior insight that grew revenue and rewrote how the brand talked to its buyers.
Audience, place, business reality, constraints. We start by naming what the experience is actually for — and what it can't be.
The story and the system, written together. Journey, spatial logic, data and technology decided at the same table.
Design, prototype, build. Physical and digital in one pass, with our own tools where off-the-shelf software gets in the way.
Open, measure, adjust. Storydoing means we stay through the first real audience, not just the reveal.
A paragraph is plenty. If it's a fit we'll come back with a point of view, not a deck.