Juan F. Santos · Storydoer
About
imagiro is origami, backwards.
Origami starts with a flat sheet and arrives at a form. We work the other way around: start with the experience someone should have, then work back to the folds — strategy, technology, place, software — that make it real.
The practice is led by Juan F. Santos, a senior leader at the intersection of experience design, technology and business transformation. Twenty-plus years turning ideas into ventures for global brands and new ecosystems — smart districts, immersive brand worlds, loyalty platforms, and the first worldwide Earth Day webcast.
Before imagiro: brand experience and innovation for a 17-square-mile living lab in Lake Nona; chief experience officer at a global agency; co-president of a digital agency taken from boutique to acquisition.
2024 — now
imagiro
Experience design practice and app lab. Storydoing, from strategy to software.
2018 — 2025
Brand Experience & Innovation, Lake Nona
Smart-district strategy, living lab, autonomous transit, accelerators.
2012 — 2018
Chief Experience Officer, global agency
Experience design practice for Fortune 100 brands.
1994 — 2011
Founder & Chief Creative, digital agencies
Latin America's first pure-play digital agency, through to acquisition.
Tell us what you're trying to make happen.
A paragraph is plenty. If it's a fit we'll come back with a point of view, not a deck.